Case Study
When the big consultancy failed
Global B2B Events & Media | $3B+ revenue | Americas, Europe, APAC
The bottleneck
A global B2B events business had already tried transformation once. Big consultancy, big fees, big PowerPoint deck. It stalled. Now they had outdated systems, fragmented teams, senior leaders who couldn't agree on anything, and staff leaving faster than they could hire. They needed help - but after being burned, they weren't exactly rushing to trust another consultant.
What we did
We started by actually listening. Not running a "discovery phase" - just talking to people across the business to understand where it had gone wrong. Turns out: unclear roles, misaligned leadership, and technology that served no one.
We didn't impose a new model from outside. We built it with them - workshops that got everyone in the room, a 9-month roadmap they'd helped create, and accountability that started on day one, not "phase two".
Results
• 60% increase in sales from improved ways of working
• 30% faster campaign launches
• Leadership aligned for the first time in years
• A model they could actually build on