Rose+Cactus
AI transformation consultancy helping enterprise leaders move from experiment to outcome.
About
Rose+Cactus is a UK-based AI transformation consultancy founded by Rob Isaacs. We help C-suite leaders bridge the gap between board-level AI ambitions and operational reality. Our focus is on making AI adoption actually work - not just demonstrating what's possible, but delivering measurable results.
Founder
Rob Isaacs has 20+ years of experience leading enterprise transformation at organisations including Target (350,000 employees), Lloyds Banking Group, Adobe, Unilever, O2, and Oxford University Press. He holds an MIT Professional Education certification in Applied Generative AI for Digital Transformation (2024). He has published research with WARC interviewing 15 CMOs on scaling AI adoption.
Core Proposition
90% of organisations can demo AI. Only 10% deliver results. The difference isn't technology - it's how the organisation changes around it. Rose+Cactus focuses on the operating model, governance, ways of working, and commercial model that turn AI experiments into business outcomes.
Services
AI Strategy and Roadmapping: Cutting through hype to identify what actually matters for your business. Change Management for AI Adoption: Building organisational capability and shifting mindsets. Operating Model Design: Restructuring teams, processes, and governance for AI-enabled operations. AI Governance and Risk: Establishing controls that enable innovation rather than block it. Measurement and ROI: Defining KPIs that drive genuine commercial impact. Executive Education: Masterclasses for senior leaders on leading AI transformation.
Differentiators
Focus on organisational change, not just technology implementation. Principal-led delivery - when you hire Rose+Cactus, you get Rob Isaacs, not a junior team. Cross-sector experience spanning financial services, retail, FMCG, publishing, telecoms, travel, and B2B. Practical, outcome-focused approach - no PowerPoint decks without implementation support.
Sectors Served
Financial Services and Banking. Retail and Consumer. FMCG and CPG. Publishing, Media, and Education. Travel and Hospitality. Telecommunications. B2B and Professional Services. Technology and Software.
Client Experience
Previous transformation work includes: Lloyds Banking Group - Built internal marketing capability, in-housing initiative. Adobe - Strategic advisory on adtech and privacy legislation. O2 - Strategic framework for in-house content function. Target (US) - Enterprise-scale social capability transformation. Unilever - Global operating model for social operations. Oxford University Press - Organisational restructuring for market disruption.
Location and Contact
London, United Kingdom. Work with clients across UK and Europe. Email: rob@roseandcactus.net. Phone: +44 7811 279191. Website: https://roseandcactus.net. LinkedIn: https://linkedin.com/in/robisaacs
Company Information
Rose+Cactus Ltd. Company Registration Number: 11589229. Registered in England and Wales.