Case Study
Too much content, no coordination
Retail | $100B+ revenue | North America
The bottleneck
A major US retailer didn't have a content problem - they had a coordination problem. Multiple teams, multiple agencies, everyone producing social content, nobody talking to each other. The result: inconsistent messaging, duplicated effort, and a budget being burned on work that often contradicted itself.
What we did
We mapped every workstream to find where the friction actually was. Fragmented tech. Competing stakeholders. No shared view of what was working.
We designed an operating model that gave teams clear ownership, killed the duplication, and connected creative decisions to real-time performance data. Not a 50-slide strategy - a new way of working they could start using immediately.
Results
• 20%+ increase in social engagement
• 35% reduction in content costs
• Unified brand voice across all channels
• A team that could finally move at market speed