About
Rob Isaacs
I've spent 20 years helping organisations change how they work when the world around them demands it.
The specific challenges shift - the web, social, adtech, content platforms, now AI. But the underlying problem doesn't: how do you restructure your people, processes and ways of working to actually make use of what's possible - and deliver results?
I've done this for banks navigating regulation, retailers managing 350,000 people, publishers whose entire business model was being disrupted. The common thread: complex organisations that needed to move faster than their structures allowed.
Credentials
• MIT Professional Education: Applied Generative AI for Digital Transformation
• Co-author: Marketing & Gen AI 2025: research with 15 CMOs on scaling AI
• 20+ years leading transformation at Lloyds Banking Group, Adobe, Target, Unilever, O2
When you work with Rose+Cactus, you get me. Not a junior team. Not a deck and a handoff. A partner who stays until it's working.